It can’t just be me.

In fact, I know it’s not just me. I’ve invested (read as: pissed away) days into these games. In Mafia Wars I was a latecomer and was trying to play catch up on those trendy early adapters whose lives had already changed for the worse. The final nail in the coffin of my Gangsta’ career came when I stumbled in the door one night and found myself without any energy to complete Bank Jobs and the like. Out came the credit card. As a complete degenerate gambler (certainly when drunk anyway), I’m not unaccustomed to taking out the credit card at 4am and having a desperate punt on anything from the X-Factor – which I don’t watch – to 40 game accumulators across every sport on offer. I’ve never woken up feeling as guilty after losing money on ludicrous betting as I did after spending €70 on Gold Coins! I wouldn’t mind but the eventual effect it had on my character was akin to upgrading the engine in a Mini… that’s in a race against a F16 fighter jet. I vowed never to play a game on Facebook again and I admit that I briefly felt somewhat superior to those I could see in the libraries feverishly clicking away their lives because I had the good sense to break the addiction.

Then Cafe World came along.

I happen to work in the hospitality industry so I justified my first foray into the world of restaurant ownership as an investigation to see if it was “authentic”. Talk about scraping the bottom of the barrel for excuses! Much to my delight, the game was about as authentic as an autographed photo of Jesus. I had hoped for micro-management of costs and the freedom to create your own meals but instead I was given cartoon characters that flipped burgers on a moldy old stove every 5 minutes. There seemed to be nothing going for the game – which was good, given that I was desperately hoping that I wouldn’t get sucked into a world of misery for a second time. I was just about to abandon ship and return to normality when I spotted the leaderboard at the bottom of the screen. What followed was something that could only be described as the most peculiar time of my life as my online existence deteriorated into trying my utmost to try win what was to develop into a bitter feud between two restaurateurs.

There was no prize. Not even pride was on the line as I didn’t know the person I was entangled with that particularly well. For some reason the mere sight of a big number was enough to motivate us to plough hours and hours into slicing and dicing day in, day out. At some point, the process of roasting and toasting various meals was no longer fun. My restaurant started to look more like a factory than an eatery as I tried to make my formerly beloved creation more efficient in a desperate attempt to hold onto my lead. My moves were quickly matched. It can’t have been much fun for my competitor either given that I was starting to plan my “cooking” around my day of lectures and work. I’m ashamed to admit, but I will, that I was once asked to go into work because someone called in sick but I declined purely on the basis that my 6 Roast Beefs would be spoilt and I’d surrender my lead. It had to stop. For the love of God it HAD to stop!!

And then I got word. “I surrender” was the gist of it. I was skeptical though. I was only too aware of the possibility of being tricked into leaving my guard down and being left helpless as they rode off with the prize (which was what again?). It turns out that they weren’t that sick and twisted though (had they done that I would have been positively bouncing off the walls for weeks!). I could return to my normal life i.e. the one that didn’t involve logging into Facebook at every available opportunity to see if I could better utilise my fictitious cafe.

Never again.

Some people have described the results of the study as jaw-dropping. It found, among other things, that 57% of people believe their activities on social-networking sites are narcissistic in nature. Is that really “jaw-dropping” though? Many social networking sites encourage participation through regular status updates and lets face it, most peoples lives aren’t bubbling with excitement and edge-of-your-seat drama, so they inject a measure of creative storytelling to the mix.

Does that say something about the people who use social networking sites i.e. the fact that people twist and contort the facts of their lives to appear as being more interesting? I wouldn’t necessarily classify this as being narcissistic though. Certainly, if you just look at one side of the coin (in this case the online aspect) then we could quickly come to the conclusion that everybody is seeking out that lime light with their own selfish agenda. However, these traits don’t translate over to real life interactions though, that is to say that the vast majority of people don’t over-exaggerate every detail of their lives when interacting with them in-person.

Facebook, as an example, is a social playground. When we start assuming that everything that happens in this playground is an accurate representation of the characteristics of “Generation Y”, things start to get skewed. Yes, the internet is serious business, but at the same time it shouldn’t be used to stereotype an entire generation given that we still do exist outside this particular medium of communication.

I was going to write a rather lengthy review of it. But put simply, there’s no need to write a review about a phone which has already picked up numerous awards and won over the hearts and souls of anyone who has been brave enough to take a leap of fate with a companies very first phone to the market! It really is that damn good!

Three have made a big deal out of the Facebook integration. It’s hard to fault it really, as it allows one touch access to all the functions of the fastest growing social network. There is one thing better than “one touch access” though and that’s “no touch access”! And through the INQs handy widget feature, this is possible.

As it stands, there’s no widgets available for download on the INQ. At least not in Ireland anyway. We can add up to 3 RSS feeds to be included on the Home screen though, and this is where we’re given the opportunity to add a Facebook related widget. Facebook might not advertise their RSS feeds very well, but they are there, at least in some sections of their site. By adding them, we can have up to the minute (well, up the hour) updates about our friends statuses and our own notifications. It all sounds good, doesn’t it? Now lets find those feeds.

First we’ll add find the “Notifications” feed. This feed lets you know of any changes to your profile, such as new friend requests, new profile comments and application related messages. To find it, go to the Notifications page. You won’t be able to access it unless you’re logged in, so make sure you are before clicking! Once we’re there, you’ll see a heading in one of the sidebars called “Subscribe to Notifications”. Right click the link that’s directly below this and copy the address and paste it somewhere where you can see it later (a Word or Notepad document for example)

Now we have to find the Status Updates feed. Click on the “Friends” link at the top of the page which will bring you to the Status Updates page. Look for the header “Subscribe” and once again right click the link that’s directly below this and copy the address and paste it to the same place as you did the first feed. You now have everything to need to start feeding this all this data onto your phone.

There are two ways you can proceed from here. You can either follow this guide which will show you how to set up two seperate widgets that will update every hour, or you can be inventive and use what’s known as a feed merging service such as Yahoo! Pipes. The advantage of using a feed mixer is that you’ll only have one feed for all notifications and status updates which will free up space on the screen. The disadvantage is that many of websites that provide these services go down often meaning you’ll be finding yourself constantly looking for alternatives. Yahoo! Pipes is probably the most reliable of them all, but it’s not the most user friendly piece of kit and would take twice the length of this guide to explain properly!

Anyway, we’ll carry on. Assuming you have the addresses of the two feeds pasted into a window somewhere, we can now add the feeds to the phone. Hit the “Menu” button of the phone and scroll to “Feeds”. Hit “options” and select “Add a feed”. In the screen that appears, manually enter in the Feed address, making sure you don’t make any mistakes. Once the feed is added, update it when prompted. Now we’ll set it to update every hour. Go into “Options” once again and select “Auto Update”. Select “Once an Hour” from the options. This ensures that the feed is kept as up to date as possible. To add the other feed, simply repeat the steps of creating a new feed and entering it’s address.

Once both feeds are added, go back into the main menu and select “Tools”. From here we select “manage widgets”. Mark the boxes “RSS Widget 1″ and “RSS Widget 2″ (if you intend on adding both feeds) and hit “Done”. Go back into the Home screen (this is the desktop of the phone) and select the newly added widgets that are prompting you to “Add a Feed”. Select one of the feeds from the list and click done. If you want to add the second feed, simply select the other widget and add the remaining feed to it.

If everything has worked properly, you’ll now find yourself with 2 widgets on the Home screen, both relating to Facebook. One of them lists your friends 10 most recent status changes (eg: Adam is tired), while the other one is solely for notifications (eg: Adam has wrote on your wall). They’ll both be set to update every hour which should be regularly enough to keep you informed of everything Facebook related – unless you’re completely addicted.

If you want a little bit more from them, then I’d recommend you check out Yahoo! Pipes to really have fun with the feeds! If you’re having any problems, leave me a comment and I’ll try help!

Just a little word of warning to finish this piece off. Unless you’re on a Data plan, you’ll probably be charged through the teeth for refreshing these feeds every hour. If ever there was a phone that needed a data package, this is it!